BACARDĺ & Boi-1da Present Music Liberates Music with Bambii, Denise De’ion, and PERFXN
BACARDÍ®
BACARDÍ and GRAMMY-winning producer, Boi-1da, dropped an innovative NFT music collection allowing fans to invest in the next generation of producers and get a percentage of the streaming royalties
This effort is aimed at shining a light on gender disparity in music through an innovative new revenue model.
As its latest effort under the brand’s “MUSIC LIBERATES MUSIC” platform, BACARDÍ developed a first-of-its-kind NFT mixtape allowing fans to purchase one of three original songs and receive a percentage of its streaming royalties. So the more the tracks get played and fans promote these rising artist to the world, the more they both will earn. This new disruptive model, different from a traditional record contract that can take months or years for an artist to make money, allows fans and artists to share in the success of the music they love right away. The goal of which was to take on the fact that currently only 2% of music producers are women.
In addition to new music from these rising female Caribbean producers, BAMBII, DENISE DE’ION, and PERFXN, buyers will also receive a unique animated artwork from afro-futurist designer, SERWAH ARRAFUAH, and a “Fanvestor Kit” complete with posters, stickers, and social content to help hype up the artist and get more streams and turns fans into social managers for the artist.
The first tracks have already been released on the new music-based NFT marketplace, sturdy.exchange, and will continue until Sunday, October 24th. The effort has already raised over $30k for the rising talent, with the potential to earn more based on fan promotion and promises holders future utility down the line for anyone who manages to get their hands on one.
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